#BloombergOriginals How Liquid Death Turned Advertising Around | Quantum Marketing
https://www.youtube.com/watch?v=bfPYAmE4M6I
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How Liquid Death Turned Advertising Around | Quantum Marketing
Liquid Death was founded on the idea of breaking the norms of traditional marketing. We speak to CMO Dan Murphy, one of the architects of the water company’s irreverent and outrageous approach, about its origin as a “sheep in wolf’s clothing.”
From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series: https://www.youtube.com/playlist?list=PLqq4LnWs3olVlOLBAqBdKRqosczeLw5EQ
